Hosting startup product launches at SXSW

Role and engagement

Show Host

• Organization: SXSW
• Engagement: July 2011–August 2011
• Location: Austin, Texas

Launch coverage

I led live event execution at SXSW, hosting on-camera interviews and producing launch content for emerging startups. The work paired live conversations with coordinated social media campaigns designed to build attention around new product introductions.

Content and media buzz

I created and distributed live interviews, photography, and social content that supported participating startups and amplified their product launches.