GolfDiscount.com — the PGA Tour’s first e-commerce pro shop
- E-commerce
- Business development
- Digital marketing
Outcomes
- $1.2M → $9M in sales at a profit, first year
- First official PGA Tour e-commerce partner (PGA Tour Superstore)
- $57M acquisition offer from CBS Sportsline
The channel
An early golf retailer needed to turn a small catalog business into a serious, profitable online revenue channel. As Director of Global E-Commerce, I built the e-commerce, business-development, advertising, and marketing capabilities and grew GolfDiscount.com from $1.2M to $9M in sales at a profit in the first year.
The PGA Tour deal
I structured the deal that made GolfDiscount the first official e-commerce partner for the world’s top professional golf tour — the PGA Tour Superstore — a new global proshop model built from the ground up, from call handling to fulfillment under the PGA Tour brand. The business drew a $57M acquisition offer from CBS Sportsline.