# Tim Reha — full content > Tim Reha leads complex technology launches, digital marketing, social productions, live events, communities, custom studio builds, and intelligent operating systems. # Work ## IAA technology advisor and “What’s Coming Next?” host URL: https://timreha.com/work/iaa-advisor/ Author: Tim Reha Date: 2024-01-01 Client: International Advertising Association Role: Advisor CTO — Advertising Technology, Generative AI & Virtual Production Technology advisor to IAA Global on the emerging tech reshaping advertising — and creator/host of its flagship future-tech show. ## The advisory As a trusted technology advisor to IAA Global, I focused on the emerging technology and trends reshaping the future of advertising — delivering strategic insight to the IAA Secretariat on spatial computing, digital twins, interactive platforms, and real-time analytics. ## The show I created, produce, and host *What's Coming Next?*, IAA Global's flagship show spotlighting breakthroughs in agentic AI, generative video and art, and immersive content experiences transforming media and marketing — interviewing leaders from across the technology and advertising industries. --- ## Opening a virtual-production market for Wacom Cintiq URL: https://timreha.com/work/wacom-virtual-production/ Author: Tim Reha Date: 2023-04-01 Client: Wacom Role: Creative Technologist & Product Marketer, GTM (Contract) Led Wacom Cintiq’s virtual-production market entry — DIT carts, a MetaHuman pipeline, and #1 social influence at HPA Tech Retreat. ## The market entry Wacom needed to prove its Cintiq Pro pen displays belonged in the emerging virtual-production pipeline. As Creative Technologist and GTM product marketer, I spearheaded the market entry — forging a partnership with TouchOSC for multi-touch UX and MIDI/OSC connectivity so DIT carts could control Unreal Engine scenes and LED stage lights. ## The program I co-developed the Wacom Brain Trust program with USC's ETC, equipping the "Fathead" experimental film team with Cintiq Pro 4K screens and Pro Pen 3D across Unreal Engine control surfaces, 3D scanning, MetaHumans, and virtual fashion. Partnering with The Scan Truck, I built a digital-human/MetaHuman design pipeline in Unreal Engine and enabled Stratasys 3D printing of movie props (Project Fat Head). A real-time remote interview studio (Canon PTZ 4K, Quasar Science LED, vMix) served Hollywood's virtual-production brain trust. On-stage product demos at the HPA Tech Retreat generated 25K+ video views and 100K+ social engagements — ranking as the #1 social media influencer at the event. --- ## Founding the NVIDIA Omniverse developer community URL: https://timreha.com/work/nvidia-omniverse-community/ Author: Tim Reha Date: 2021-01-01 Client: NVIDIA Role: Founder, Technology Evangelist & Community Builder Founded and scaled a global, cross-platform NVIDIA Omniverse developer community and its official branded social channels. ## The community I founded and scaled the NVIDIA Omniverse developer community — a global, cross-platform network spanning Discord, Facebook, LinkedIn, Instagram, Twitch, YouTube, and X. I established the official NVIDIA Omniverse branded social channels, backend systems, and community guidelines, fostering a hub for open innovation. ## The work I advised NVIDIA's corporate team on live-streaming strategy — remote guest workflows, audience-engagement tools, and real-time chat for virtual events — and recruited thousands of professionals across generative AI, AEC, advertising, robotics, spatial media, and digital twins. Custom dashboards monitored community, news, social, and press coverage for actionable analytics. --- ## CNDY Factory — Seattle’s integrated XR immersive-media studio URL: https://timreha.com/work/cndy-factory-studio/ Author: Tim Reha Date: 2018-04-01 Client: CNDY Factory Studios Role: XR Studio Creator & Immersive Media Strategist Conceived and bootstrapped an integrated digital-marketing, XR immersive-media, and events studio and incubator in Seattle. ## The studio CNDY Factory Studios was one of Seattle's first integrated digital-marketing, XR immersive-media, and events studios and incubators, focused on emerging immersive technologies. I conceived, designed, and bootstrapped its launch to promote early-stage startups — building the infrastructure across VR stations, live streaming, video-production suites, podcast studios, and a dedicated events venue. ## The output I produced 20+ high-impact technical events, hackathons, and product launches, drawing audiences of up to 1,000 developers and generating $200K+ in client revenue. I also led business development for a stealth-mode startup, securing private demo sessions with major industry players across the XR and hardware landscape. --- ## Building the Khronos Group Seattle OpenXR community from zero to 2,500+ URL: https://timreha.com/work/openxr-community/ Author: Tim Reha Date: 2018-03-01 Client: The Khronos Group Role: Seattle Chapter Co-Founder & Community Catalyst Founded and scaled the Khronos Group Seattle chapter — a regional OpenXR developer community — from inception to 2,500+ members. ## The community The OpenXR standard needed an active regional developer community to build momentum in the Pacific Northwest. I spearheaded the development, launch, and growth of the Khronos Group Seattle chapter, scaling it from inception to over 2,500 members. ## The launch The high-profile launch event featured industry leaders including Nick Whiting (OpenXR Chair, Epic/Unreal Engine), Joe Ludwig (Valve), and Vinay Narayan (HTC Vive), engaging 300+ technology experts. I built the digital marketing, social, community, live-event, content, and analytics infrastructure — and produced and directed the live stream, photography, video, and social promotion. --- ## Digital Health Live at CES — from #0 to a #1 category URL: https://timreha.com/work/ces-digital-health-live/ Author: Tim Reha Date: 2015-01-01 Client: Consumer Technology Association (CES) Role: Alumni Producer, Host & Influencer Conceived, produced, and hosted a live interview studio and content hub on the CES show floor, driving 43M+ impressions. ## Breaking out of the noise A specialist health track needed to break out of the noise of the world's largest tech show. I spent three years at CES managing a technology and event studio that integrated real-time content production with live video interviews, photography, social dashboards, press feeds, digital signage, and analytics. ## The show I conceived, produced, and hosted *Digital Health Live* at CES — a pioneering live video-interview studio and content hub that integrated social media, press relations, and influencer engagement, with all photography, interviews, and media coordination run in-house. A targeted campaign drove 43 million+ impressions and propelled the #wearables hashtag to the #1 trending topic at CES, amplifying emerging health-tech and wearable innovators. Recognized as a Top 50 CES Social Media Influencer. --- ## A mobile VR training simulator to combat Ebola URL: https://timreha.com/work/samsung-vr-ebola/ Author: Tim Reha Date: 2015-01-01 Client: Samsung Electronics Role: Global Virtual Reality Launch Partner Led a collaboration with Samsung, Oculus, and Unity to launch a mobile VR training simulator for Ebola, developed with the WHO. ## The collaboration I led a collaboration with VR pioneers Samsung, Oculus, and Unity to launch a mobile VR training simulator to help healthcare workers combat the Ebola crisis — one of the first mobile VR training simulators of its kind, developed in collaboration with the World Health Organization. ## The launch The simulator provided digital-twin-based scenarios for medical training, unveiled at the mHealth Summit as a new paradigm for healthcare preparedness. A strategic partnership with Samsung and Virtuix (Omni VR treadmill) at CES extended the simulator toward full-body, proprioceptive training experiences. --- ## Launching the Sonosite iViz handheld ultrasound URL: https://timreha.com/work/fujifilm-sonosite/ Author: Tim Reha Date: 2014-01-01 Client: FUJIFILM Sonosite Role: Senior Product Launch Strategist, Ultrasound Devices Reinvented Fujifilm Sonosite’s launch marketing for the iViz handheld ultrasound — with a medical thought-leadership show. ## The mandate Fujifilm Sonosite recruited me to help launch a new portable, connected ultrasound device — iViz — and to reinvent the corporate marketing strategy with new digital, social, and video techniques. I partnered with the existing marketing and sales team to close the gap with leading-edge digital practices ahead of a flagship launch. ## The programs I conceptualized and co-produced a new medical thought-leadership TV show, *Glimpse*, in partnership with the University of California, Irvine — plus a highlight film for the Ultrafest conference and on-location photography and social for the launch of the sponsored "Code Black" documentary. I also worked with hardware, software, and HIPAA-compliant cloud teams on the mobile ultrasound device itself. --- ## A real-time launch engine for 350 DEMO technology launches URL: https://timreha.com/work/idg-demo/ Author: Tim Reha Date: 2012-01-01 Client: IDG (International Data Group) Role: Marketing Executive, Show Host & Content Producer Built and ran the live media studio behind the IDG DEMO Conference — turning stage launches into measurable global coverage. ## The launch platform The IDG DEMO Conference launched dozens of companies on stage each cycle, but the launch signal scattered the moment the lights went down. I directed a high-performance media studio that integrated live social dashboards, digital signage, press-photography workflows, and analytics systems — reinventing how DEMO publicized new products. ## What I built I supported the launch of 350 technology products and services with a real-time digital-marketing model: website, social, content, and PR activity feeding a live event platform that generated content and real-time data dashboards for press and sponsors. The analytics system monitored social performance, sentiment, link clicks, press coverage, and video engagement — data that informed final event reports and a new real-time sponsorship package. Coverage landed in Bloomberg, The New York Times, TechCrunch, The Wall Street Journal, Forbes, CBS, Popular Science, and Wired — 5,000+ articles, 450 videos, and 35 million social impressions across 40+ countries. --- ## The Startup America Partnership Live Media Lounge URL: https://timreha.com/work/startup-america/ Author: Tim Reha Date: 2011-10-01 Client: Startup America Partnership Role: Creator, Producer & Show Host Created the live media platform for the Startup America Partnership — a White House initiative — launched at DEMO and TiEcon. ## The initiative I created the central marketing platform for the Startup America Partnership — a White House initiative under President Obama to accelerate high-growth entrepreneurship — at the invitation of AOL founder Steve Case and Priceline founder Scott Case. ## The platform I produced and executed the "Live Media Lounge": a fully integrated event platform with a live-broadcast interview studio, a dedicated photography station, and a real-time social-media and analytics dashboard to drive community engagement. Launched at the world's top venture events (TiEcon and DEMO), the strategy helped build a nationwide startup community and contributed to securing over $330 million in corporate partner commitments. --- ## Launching Microsoft Digital Art at MoMA URL: https://timreha.com/work/microsoft-digital-art/ Author: Tim Reha Date: 2011-06-01 Client: Microsoft (Microsoft Research) Role: Senior Product Launch Strategist Lead strategist and video producer for the launch of a Microsoft Research product, with a high-profile event at New York’s MoMA. ## The launch As lead strategist for an emerging Microsoft Research (MSR) product, I orchestrated a high-profile launch event at New York's MoMA for Microsoft Digital Art — a realistic painting-system prototype installed in the museum's Material Lab. ## The work I produced the central launch video that drove the event's success, securing extensive media coverage in premier publications including The Wall Street Journal and generating global buzz. I also designed and executed targeted community feedback events, capturing UX testing data that directly influenced the product roadmap and usability. --- ## Producing the launch content for an Amazon AWS launch URL: https://timreha.com/work/aws-launch/ Author: Tim Reha Date: 2006-05-01 Client: Amazon Web Services (AWS) Role: Launch Content Producer Managed end-to-end production of the go-to-market event video and photography for an Amazon AWS launch, with Madrona VC. ## The launch I managed the end-to-end production of a strategic go-to-market event video for an Amazon AWS launch — a key initiative with AWS and Madrona VC. I owned the entire event content lifecycle, from planning and team coordination to final production and editing of all media assets. ## The delivery Working directly with AWS and Madrona VC stakeholders, I executed a multi-faceted media strategy — overseeing both video and photography teams — to create event-driven marketing content designed to drive product awareness and adoption. --- ## Venture All Stars — a Pacific Northwest startup ecosystem URL: https://timreha.com/work/venture-all-stars/ Author: Tim Reha Date: 2004-01-01 Client: Venture All Stars Role: Founder, CEO & Chairman Founded a Pacific Northwest startup ecosystem connecting top startups with investors, sponsors, and a NASDAQ awards series. ## The ecosystem I founded the Pacific Northwest Venture All Stars ecosystem, connecting the region's top startups and securing event partnerships with over 100 sponsors, including NASDAQ, Microsoft, and Morgan Stanley. Top companies were selected by a network of venture capitalists, angel investors, and industry experts. ## The programs I co-founded, produced, and directed the "Venture All-Stars Awards CEO Playbook" series in partnership with NASDAQ, and co-founded the Early Stage Investment Forum and one of the first Homeland Security venture forums — producing 100+ private investor pitches and educational events. As a startup advisor, I supported ventures across the Seattle ecosystem, including companies later acquired by major technology firms. --- ## GolfDiscount.com — the PGA Tour’s first e-commerce pro shop URL: https://timreha.com/work/golfdiscount-ecommerce/ Author: Tim Reha Date: 2000-01-01 Client: PGA TOUR / GolfDiscount.com Role: Director of Global E-Commerce Grew GolfDiscount.com from $1.2M to $9M at a profit and structured the deal for the PGA Tour’s first official e-commerce partner. ## The channel An early golf retailer needed to turn a small catalog business into a serious, profitable online revenue channel. As Director of Global E-Commerce, I built the e-commerce, business-development, advertising, and marketing capabilities and grew GolfDiscount.com from $1.2M to $9M in sales at a profit in the first year. ## The PGA Tour deal I structured the deal that made GolfDiscount the first official e-commerce partner for the world's top professional golf tour — the PGA Tour Superstore — a new global proshop model built from the ground up, from call handling to fulfillment under the PGA Tour brand. The business drew a $57M acquisition offer from CBS Sportsline. # Insights ## Build the Engine Before You Fill the Channels URL: https://timreha.com/insights/build-the-engine-before-the-channels/ Author: Tim Reha Published: 2026-08-20 A practical architecture for turning one canonical record into audience, offers, delivery, and evidence. Most content programs begin by listing channels: newsletter, YouTube, LinkedIn, podcast, short-form video. Then the team tries to keep every channel full. That is distribution activity. It is not yet an operating system. A useful engine begins with a complete record, gives every destination a clear job, and makes the response to one cycle improve the next. The objective is not to publish more. It is to learn faster, build an audience you can reach again, and connect the right people to a useful next step. ## One record, many outputs The website should own the complete version: the article, transcript, case study, sources, corrections, images, and durable URL. A newsletter can carry the argument to an inbox. Video can demonstrate it. Social can isolate one timely idea. A live session can turn it into a conversation. Those versions should be adapted to the channel, not produced as unrelated pieces competing for attention. When the core record changes, the system knows what else may need to change. This is the publishing model behind [Sovereign AI Stack](https://www.sovereignaistack.org/): the public site is the source, while email, video, professional networks, code, audio, and events become distribution and participation layers. ## Trust needs somewhere to go An audience is not a business simply because it is large. The path from useful public work to revenue should be visible and proportional. For an independent research property, the first relationship may be a free briefing. Paid value can come later through deeper operator guidance, tools, community, or events, but only when the promise is specific enough to deliver consistently. For a personal operating site, the next step is different. A reader may need a focused strategy session, a pilot, fractional leadership, or a live program. The offer should match the decision the visitor is already trying to make. That is why this site now separates proof from engagement. The work archive shows what happened. [Work With Tim](/work-with-tim/) shows how a new working relationship can begin. ## Delivery creates the next signal The strongest loop does not stop when a project begins. Delivery creates new questions, operating data, artifacts, and outcomes. With permission and careful claim verification, those outcomes can become a case study, a field note, a demonstration, or a better guide. The next public piece is then grounded in real work rather than a content calendar. The next prospect arrives with more context. The next engagement starts from a stronger base. That is the compounding effect: 1. Observe a real signal. 2. Publish the complete record. 3. Adapt it for distribution. 4. Capture questions and intent. 5. Offer the smallest useful next step. 6. Deliver and measure the work. 7. Feed verified evidence into the next cycle. If a stage does not make the next rotation easier, it is probably a task, not part of the engine. ## Keep the human in the loop Agentic systems can monitor, summarize, adapt, route, and measure at a scale a small team could not sustain manually. They should not invent claims, publish without accountability, merge unrelated consent, or decide that every reader is a lead. People still set the objective, approve the work, protect the relationship, and decide what the evidence means. The system creates leverage. Human judgment creates trust.