Having spent time in China, I have learned about ‘Guānxi’’ the dynamic in the complex nature of personalized networks of influence and social relationships that is a central concept in Chinese society. This I believe has helped me better understand how to build a strong social media foundation for companies.
I view “Social Media” as part of a digital ecosystem that is tied to your overall business strategy. There is way too much hype right now in the market, but at the same time we are not even scratching the surface with intelligent future social networks, so the sky is the limit. Now is the time to get your game face on and jump in with two feet. New social media tools enable us to listen to our audience at a very granular level and we are able to rapidly create networks of friends targeted by domain experience, interests or other segments.
I offer a full range of Social Media Services from branded account setup on Twitter, Facebook, Linkedin Myspace, Xing, etc. to strategy, analytics and coaching. The first setup is to schedule a meeting to discuss your needs over an initial audit and evaluation. Then we set goals, metrics, budgets, time lines, staffing and training.
Contact me for more information to create an integrated digital marketing strategy that leverages social media, inbound marketing and a codified traditional media mix.
Washington Technology Industry Association - Digital Marketing Dashboard, HDTV Internet Video Production and Syndication System, Social Media Branding and Social Media Infrastructure.
Seattle Wine Awards - Set up social media and digital marketing system, see below.
IABC Seattle, Social Media Event - Setup Branded Social Media Accounts, Live Streaming Video and Digital Video Syndication System.
Washington Technology Industry Association is the largest state-wide association of technology companies and executives in the world. With more than 1,000 member companies representing more than 100,000 technology sector employees in Washington State, Washington Technology Industry Association is a catalyst for setting new industry directions, sharing expertise, fostering collaboration, delivering key business services, and advancing the economic value and global impact of technology companies doing business in Washington.
Read about the WTIA’s Social Media and Digital Marketing project here.
The Seattle Wine Awards, created by Mr. Christopher Chan, is Washington State’s most prestigious wine awards program. Fifteen Northwest wine specialists spent two days this spring evaluating 771 Washington wines to select the finalists to pour at the 2009 Seattle Wine Awards Grand Tasting Event.
The world-class tasting panel of Seattle’s most prominent wine professionals together have over 250 years of wine experience and operate the wine programs.
David LeClaire - Seattle Uncorked, Rob Ord - International Sommelier Guild, Gerry Warren - Seattle Wine Society, Christopher Chan - Executive Director*, Phillip Dunn - Canlis, Tim O’Brien - Salty’s Restaurants, Mark Takagi - Metropolitan Markets, Jeff Fournier - Esquin Wine Merchants Front Row L-R: Bob Bain - Fine Wine Specialist, Thomas Price - Metropolitan Grill, Ryan Allison - Cellar 46, Amy Mumma - CWU World Wine Program, Lisa Rongren - The Herbfarm, Jake Kosseff - Kosseff Wine Consulting, Ole Thompson - Wild Ginger/The Triple Door, Doug Charles - Compass Fine Wines
The goal for this project was to build a network of wine enthusiasts, industry experts, bloggers, twitterati and content for the most prestigious wine awards program in Washington State. We had a very rapid time frame of under eight weeks to put together all of the web infrastructure and staff. Kathy E. Gill, a professor at University of Washington’s Masters of Communications and Digital Media (MCDM), helped coordinate the internship program for the event and is featured speaking about our program in this HD video interview.
Twitter Metrics
Positive Comments / Sentiment
“otiskenyonwine - @WINEAWARDS great. We loved it and look forward to seeing the video”
“WhidbeyWinery - It was a blast participating at #seawineawards. Thanks @wineawards!”
“woodenbearfarm - Heard #seawineawards was a huge success!”
“One of the clear Best of Shows at the #seawineawards was @ObeliscoEstate 2007 Obelisco Estate Cabernet Sauvignon, Red Mountain”
“Tried so many good wines today made by @cjhoppes Give this man grapes from Champoux, Boushey & Red Mountain-he takes it to another level”
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