Social Media / Inbound Marketing

Having spent time in China, I have learned about ‘Guānxi’’ the dynamic in the complex nature of personalized networks of influence and social relationships that is a central concept in Chinese society. This I believe has helped me better understand how to build a strong social media foundation for companies.

I view “Social Media” as part of a digital ecosystem that is tied to your overall business strategy. There is way too much hype right now in the market, but at the same time we are not even scratching the surface with intelligent future social networks, so the sky is the limit. Now is the time to get your game face on and jump in with two feet. New social media tools enable us to listen to our audience at a very granular level and we are able to rapidly create networks of friends targeted by domain experience, interests or other segments.

Recent Social Media and Digital Marketing Events

Inbound Marketing Summit San Francisco, CA.
Gnomedex, Seattle, WA.
Searchfest, Portland, OR.
Social Media Club Seattle, Seattle, WA
Washington Technology Industry Association - Social Media Dinner, Seattle, WA

Social Media Services

I offer a full range of Social Media Services from branded account setup on Twitter, Facebook, Linkedin Myspace, Xing, etc. to strategy, analytics and coaching. The first setup is to schedule a meeting to discuss your needs over an initial audit and evaluation. Then we set goals, metrics, budgets, time lines, staffing and training.

Social Media Account Setup, Configuration and Branding
Social Media Internet Marketing Dashboards - Monitoring, Keyword Tracking, Domain Expert Tracking, Industry Vertical Tracking, Custom Yahoo Pipes, Repetitive Task Automation and Work Flows
Social Media Community Interaction Strategy and Training
Social Media Content Production Strategy tied to Universal Search Engine Optimization
Social Media Event Production - Real-Time Events that incorporate social media, live video and more…
Social Media Management Software Setup and Consultation - Internet Dashboards, CoTweet, Hootsuite, Radian6, DNA13, Disqus, Lijit, Postrank, Mobile Apps, Browser Plugins
Social Media for Relationship and Business Development - Profile setup for Linked, Xing, Google, Facebook and Visual CV
Social Media Integration into Digital and Traditional Media Mix - Codified Print Media, Business Cards, QR Codes, Websites, Blogs, Email Signature Files, Digital and Print Advertising

Contact me for more information to create an integrated digital marketing strategy that leverages social media, inbound marketing and a codified traditional media mix.

Recent Projects and Case Studies

Washington Technology Industry Association - Digital Marketing Dashboard, HDTV Internet Video Production and Syndication System, Social Media Branding and Social Media Infrastructure.

Seattle Wine Awards - Set up social media and digital marketing system, see below.

IABC Seattle, Social Media Event - Setup Branded Social Media Accounts, Live Streaming Video and Digital Video Syndication System.

Washington State Technology Industry Association

Washington Technology Industry Association is the largest state-wide association of technology companies and executives in the world. With more than 1,000 member companies representing more than 100,000 technology sector employees in Washington State, Washington Technology Industry Association is a catalyst for setting new industry directions, sharing expertise, fostering collaboration, delivering key business services, and advancing the economic value and global impact of technology companies doing business in Washington.

Read about the WTIA’s Social Media and Digital Marketing project here.

Leveraging Social Media and Digital Marketing for the 2009 Seattle Wine Awards Grand Tasting

Tim Reha

About the Seattle Wine Awards

The Seattle Wine Awards, created by Mr. Christopher Chan, is Washington State’s most prestigious wine awards program. Fifteen Northwest wine specialists spent two days this spring evaluating 771 Washington wines to select the finalists to pour at the 2009 Seattle Wine Awards Grand Tasting Event.

The world-class tasting panel of Seattle’s most prominent wine professionals together have over 250 years of wine experience and operate the wine programs.

David LeClaire - Seattle Uncorked, Rob Ord - International Sommelier Guild, Gerry Warren - Seattle Wine Society, Christopher Chan - Executive Director*, Phillip Dunn - Canlis, Tim O’Brien - Salty’s Restaurants, Mark Takagi - Metropolitan Markets, Jeff Fournier - Esquin Wine Merchants Front Row L-R: Bob Bain - Fine Wine Specialist, Thomas Price - Metropolitan Grill, Ryan Allison - Cellar 46, Amy Mumma - CWU World Wine Program, Lisa Rongren - The Herbfarm, Jake Kosseff - Kosseff Wine Consulting, Ole Thompson - Wild Ginger/The Triple Door, Doug Charles - Compass Fine Wines

The goal for this project was to build a network of wine enthusiasts, industry experts, bloggers, twitterati and content for the most prestigious wine awards program in Washington State. We had a very rapid time frame of under eight weeks to put together all of the web infrastructure and staff. Kathy E. Gill, a professor at University of Washington’s Masters of Communications and Digital Media (MCDM), helped coordinate the internship program for the event and is featured speaking about our program in this HD video interview.

Seattle Wine Awards - Results / Metrics Achieved in Eight Weeks

Twitter Metrics

Setup new “Wine Awards” Vanity Named Twitter account and Created Custom Branding Graphics
1,155+ New “Wine” Targeted Followers
146 Updates
465+ Twitter Mentions and Re-Tweets (RT) for #seawineawards and @wineawards
801 Click Throughs Tracked by Bit.ly URLs posted to Twitter
80 Direct Messages
99.5% Positive Sentiment

Positive Comments / Sentiment

“otiskenyonwine - @WINEAWARDS great. We loved it and look forward to seeing the video”

“WhidbeyWinery - It was a blast participating at #seawineawards. Thanks @wineawards!”

“woodenbearfarm - Heard #seawineawards was a huge success!”

“One of the clear Best of Shows at the #seawineawards was @ObeliscoEstate 2007 Obelisco Estate Cabernet Sauvignon, Red Mountain”

“Tried so many good wines today made by @cjhoppes Give this man grapes from Champoux, Boushey & Red Mountain-he takes it to another level”

Other Metrics

10+ Blog Posts Generated
250+ Photos
20+ Web Videos
465% Website traffic spike created on Saturday, June 13, one day before the event creating the largest ticket sales day

We created a “Real-Time Event” by Incorporating

One Professional HD Video Interview Studio
Two Roaming HD Interview Cameras
One live uStream Internet TV Camera
A Stylists Team and Station to Prep the Guests.
One Photographer with a WIFI SD Chip that posted photos to Flickr on-the-fly, while also automatically posting the Flickr URL to Twitter for syndication
Four Professional Photographers
Four UW Interns Registering Wine Makers with Twitter Accounts (30 Total / 35% of the participating wineries)
One HD LCD TV with a Live Twitter Stream Visible by Guests
A dozen internet social networks, video, photo and other web services