Video Search Engine Optimization - Real Results and ROI

Posted by: Tim Reha | Tuesday, July 14, 2009 | 0 Comments | | Share

Here is a interview style video that I created for Career Discovery http://www.careerdiscoveryinc.com

The video was produce using my portable HD video studio at the clients office meeting room. I took time to coach the show guests and shot some test video so they would be comfortable on camera. The video is longer than I would normally produce, but for this episode the time was warranted. I am consulting clients to keep their videos under five minutes to deal with the short attention span customers have viewing web videos. The key is to break down content into smaller time units as it is better to have two five minute videos than one ten minute video. The reasoning is that two five minute videos proved two videos to be indexed in the search engines.

Google Universal Search Results for “Career Counselors, Bellevue”

Career Discovery has totally dominated the ranking of their videos in the search engines. I provided the strategy to create what is called a “full deck” of videos. Google Video Search lists 14 videos and this is what I call a “full video deck” as the goal is to compete and dominate the 14 video positions. Currently, Career Discovery videos are ranking very well in the main Google Search Results Pages and on the Google Video Results Pages. See for yourself.

Try searching for yourself:

Google Main Results for “Career Counselors, Bellevue”

Google Video Search “Career Counselors, Bellevue

Microsoft Bing Search Results for “Career Counselors Bellevue”

Microsoft has invested a huge amount of dollars to re-launch their search engine under the “Bing” brand. It was important to rank Career Discovery in Bing is based in Bellevue and their clients are often ex-Microsoft employees who use Bing.

Try searching for yourself:

Bing Search Results for “Career Counselors Bellevue”.

Microsoft “Bing” Search Results for “Career Counselors Bellevue”

In the Bing video search results you will see that I have helped Career Discovery totally dominate the results page. This is due to low competition as few career counselors in Bellevue are using internet video nor do they have a clue how to index videos in the search engines. I would also add that I have put a lot of time and energy to learn how to dominate video search results and this has really helped Career Discovery battle for market share during the recession.

Try searching for yourself:

Bing Video Search Results for “Career Counselors Bellevue”

You will see that Career Discovery ranks in the local search results as well as their website and blog. Then you will see a number of Career Discovery videos in the search results pages for YouTube, Yahoo Video, Metacafe and Daily Motion.

Internet Video Search Engine Marketing Summary

I have learned that potential customers jump around the search results pages to find the best products or services. Video search engine optimization is a superb strategy that delivers multiple benefits.

• Videos are a primary form of communication that help customers really understand a product or service.


• Videos are now heavily indexed in the search engine results pages, often with multiple listing on the first page of search results.


• Videos push the competition’s listing down and out of the page one search engine index. Thus, if you invest in a lot of videos then you will have the chance to dominate the search engine results pages.


• Videos have additional benefits as a marketing tool on your website. Thus, the cost to benefit ratio should also include on website video benefits and search engine results page ranking benefits.


• When a customer spends the time to watch your video, they are a qualified prospect and you have moved them along in the decision making process by providing valuable information.


• Videos are viral and often are past along to friends by your customers.


• Videos are a great media type to post on social networking sites.


• Video quality on the internet is now available in HD 1280x720 size. They are clear and crisp - this leads to branding opportunities and positive brand building as the delivery quality is now in high definition.


• YouTube videos play on the iPhone and a huge amount of people now use their mobile devices to view video content.


• Video metrics are now available so it is easier to calculate ROI.

Summary

Internet and Mobile video is now the fastest growing communications medium of all time. The major internet companies like Google, Microsoft and Yahoo are pushing hard into the video space because this is where the rest of the billions of dollars of advertising revenue that has not been captured is available. Faster computers, chip sets, graphics cards, mobile devices and broadband internet connections are now at the inflection point that has removed previous friction handicapping the massive growth of this medium.

Videos are now heavily indexed in the search engine results pages and this has created a virgin space to tell your story because few companies have taken advantage of the opportunity. New faster computers and inexpensive HD consumer grade video cameras have decreased production costs while increasing production quality.

Metrics for measuring ROI and video syndication platforms have removed barriers for measuring marketing investments. The internet video space is quickly evolving thus it is important now to get into the game before you get really far behind the curve.

The bottom line is that companies of every type, small and large, should immediately develop their internet video strategy.