New Digital Video Ideas from Digital Grafiti to Mapping Video on a Building

Posted by: Tim Reha | Saturday, October 17, 2009 | 0 Comments |

Us humans are “visual beings” and we love eye candy. That is why the news has a million scrolling text items, motion graphics and more just to keep our attention to watch the next block of commercials. We are entering a new wave of digital visual communication that merges uses real-time video software to create art in the form of a spectacle. The new technology and creativity no doubt will be harvested by global ad agencies and small creative “guerrilla / viral marketing” shops to digitally paint buildings with subliminal branding. Then the specticals will be video taped and packaged as video clips for viral web distribution across social media.

Here are a few extremely cool examples showing new digital video techniques that leverage real-time feedback systems, mapping video to surfaces and other to create a new wave of visual stimulation.  The examples were curated by Peter Kirn at Create Digital Motion http://createdigitalmotion.com/ one of the top visualists blogs on the planet.

Digital Graffiti

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This demo uses camera tracking that senses L.E.D.‘s embedded in a paint roller and a projector to create a “digital graffiti” effect.

SWEATSHOPPE, The Landing from SWEATSHOPPE on Vimeo.

Epic Projection Mapping: Theatre Facade Augmentation with OpenFrameworks

Mapping video is the process of warping video to the shape of an object. This creates new types of of media that grabs and holds our attention because we are so use to “Square and Rectangle” video shapes. In this amazing demo you will see video mapped to a building to create a new visual art form.

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Telenoika Audiovisual Mapping @ Ingravid Festival, Figueres 9/2009 [FULL] from Telenoika on Vimeo.

Tim Reha and Bryant Place demo 3L, M8 and the Lemur in Seattle with Guests from NWAV.org Northwest Audio Visualists

I invited the Northwest’s leading visualists to taste wine and discuss advances in real-time digital video, touch screen controllers and production techniques. We enjoyed wine and support by Jeff Jones at http://www.senojestates.com

Future of Media Feat. Jazz Mutant Lemur - Tim Reha, Bryant Place and Guest at Senoj Estates from Tim Reha on Vimeo.

Disembodied Heads Meet Serato: Neurosonics Audiomedical Labs

Here is an example using special effects with tight music integration to create a music “spectacle” and viral media hit. The production uses green screen special effects to create a very funny visual remix.

Neurosonics Audiomedical Labs Inc. from Chris Cairns on Vimeo.