Tim Reha, Social Media, SEO, Video, Seattle, WA USA
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Social Media, Seattle, WA, USA

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Seattle, Search Engine Optimization

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Audi’s Slick Intergration of Social Media into their Website

Posted by: Tim Reha | Tuesday, July 14, 2009 | 0 Comments |

The Audi USA website has a slick social media integration using flash.

http://www.audiusa.com/us/brand/en.html

They set the stage using the notion of barrels representing diesel fuel, noting that they have clean diesel oil burning engine technology. After the introduction movie plays, the screen switches into a slick flash interface with barrels dropping. Each barrel is a different color representing connectivity to Twitter, Flickr, News (Blogs RSS), and YouTube. When you click one of the colored barrels a post from that web service is displayed in the window.

MY NOTES:  My guess is that they have a filtering system on the backend to manage each post that they allow to be featured on the website. Otherwise, there would be attempts for users to game the system with potentially damaging content.

MOBILE TEST = FAIL  I tested the site on my iPhone to see what the mobile experience was like. Here is where Audi fails. Since the site is built on Flash technology and the iPhone does not use flash, the site shows up as blank! 

SOLUTION: A solution is to use a script to test what browser / device type the end user has and then serve up a non-flash website. Audio fails here and this is shocking for a large global company with plenty of resources.

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