Take a look at this chart to see the explosive growth of YouTube and Facebook over time. Yahoo and MSN are loosing major ground with a massive exodus from Myspace.
For business owners the take away is that you should setup a Facebook Fan Page immediately and start to build out your social media network.
Next, invest in the production of short format web video clips at the rate of one per week or at least two per month to use as content to feed your Facebook social network. Online videos have a force-multiplier and added ROI when used your website, blog, mobile site and universal search engine optimization campaigns.
Here is a quick overview for customer acquisition using universal search engine optimization.
When people make a search query they are “grazing” or surfing information, typically on Google. Thus I will use Google for this example.
First, try this search query for “Career Counselors, Bellevue”.
Here is a visual for this search. Note that search engine results pages are dynamic and change in real-time.
The main point here is to show you how to leverage local search, website/blog, internet video and posting to directories to create multiple customer touch points as they surf the search results page. What I find is that people build a mental picture and “trust level” for your brand if you show up across universal search results. Videos are a superb way to “close the deal”…
Here is a interview style video that I created for Career Discovery http://www.careerdiscoveryinc.com
The video was produce using my portable HD video studio at the clients office meeting room. I took time to coach the show guests and shot some test video so they would be comfortable on camera. The video is longer than I would normally produce, but for this episode the time was warranted. I am consulting clients to keep their videos under five minutes to deal with the short attention span customers have viewing web videos. The key is to break down content into smaller time units as it is better to have two five minute videos than one ten minute video. The reasoning is that two five minute videos proved two videos to be indexed in the search engines.
Career Discovery has totally dominated the ranking of their videos in the search engines. I provided the strategy…
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Copyright 2008-2010 Tim Reha
