Interview at Gnomedex with Marshall Kirkpatrick, ReadWriteWeb.com
With the rise of ubiquitous broadband, inexpensive HD cameras, HD computer monitors and customer acceptance, it is time for every organization to develop a video strategy.
According to the recent Forrester Research Report “The Forrester Wave™: US Online Video Platforms, Q4 2009 “, It is predicted that by 2013 the number of video streams will double. Today, 71% of the US online audience watches video on the Internet.
Update: 84.4% of U.S. Internet users watched at least one online video in October and the average person watched 10.8 hours of video
YouTube is the 2nd largest search engine in the world with Google Sites surpassing 10 Billion Video Views in August. TEN BILLION VIDEO VIEWS!
Update: Comscore announces nearly 28B Videos Viewed in October!
YouTube just a few weeks…
Are you tired of the hype out there covering obviously un-scalable first wave social media as customer service systems built using Twitter?
From my perspective, social media often becomes a customer service channel weather a company likes it or not. It is simply too easy to fire off a bitch session over Twitter at AT&T because their network is over sold and drops calls. There is a certain amount of satisfaction that your “followers” will feel your pain and can reply with their same “lack of” customer service opinions. Thus, corporations need to look at streamlined work flows, training and technology that will intelligently distribute inbound conversations and route them to the correct domain expert within the organization.
I find that the “social media” customer service tools are lacking compared to enterprise level multimedia contact centers on the market. I have to give “Frank” and his team who created “Comcast Cares” presence on Twitter http://twitter.com/comcastcares @comcastcares credit because they are trying to do a good job with first-gen tools. The…
Dear Palm Springs Ad Federation Members,
Thank you for hosting me as your guest for the Social Media event. I wish we had more time to spend together at the event and really enjoyed the experience. Below are a few slides from my 2009 Seattle Wine Awards digital marketing and social media case study for your review. I will annotate the slides with a podcast over the weekend and will post the new information here.
Many folks asked me about how to setup streamlined work flows and the internet dashboards. I am available to help you setup your digital marketing and social media technology and services. Please feel free to contact me via email at (JavaScript must be enabled to view this email address) | Share
Music transcends languages and is one of the most ancient forms of human communication and culture. Even other animals like birds and organic life forms such as plants respond to music. Humans use music to make love and war as a psychological tool.
“In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music” - (Wikipedia). Today, music is big business and used by global advertising agencies to create campaigns that target people of all ages. Apple, Google, Microsoft, Sony, News Corp, Disney, Universal, Warner and EMI all have their fingers in the music business.
Since the advent of the internet and the “Napsterization” of music with digital peer-to-peer services, YouTube and portable “iPods”, the music industry is in a rapid state of convergence and change. Search engines and social media “trending” list music as a primary topic and media type that is passed around the planet at the speed of light. Thus, with rapid global changes in social behavior created by new technology and digital connectivity, bands have to react quickly to develop new music business…
Take a look at this chart to see the explosive growth of YouTube and Facebook over time. Yahoo and MSN are loosing major ground with a massive exodus from Myspace.
For business owners the take away is that you should setup a Facebook Fan Page immediately and start to build out your social media network.
Next, invest in the production of short format web video clips at the rate of one per week or at least two per month to use as content to feed your Facebook social network. Online videos have a force-multiplier and added ROI when used your website, blog, mobile site and universal search engine optimization campaigns.
This year I partnered with the Washington Technology Industry Association (WTIA) http://www.washingtontechnology.org to help them create a digital marketing strategy and ecosystem. Then we developed an array of digital marketing tools, private label content and work flows that enable the WTIA to be efficient and consistent. Lastly, we created a customized internet marketing dashboard that centralized all of the WTIA’s social media sites, content services such as YouTube and digital marketing tools all in one place. This strategy eliminates the pain of managing the WTIA’s digital marketing ecosystem and provides them with a quick way to monitor their internet marketing efforts.
The WTIA already had a website and and a few social media and content services in place such as Twitter, Facebook and YouTube. What was missing was a strategy that created brand continuity across the WTIA’s various web services. In addition, the WTIA needed a centralized system to manage their social media presence, brand monitoring and efficient digital marketing work flows.
…It was great to see Robert Scoble again in Seattle to catchup at Gnomedex. Visit: http://scobleizer.com to see what Robert is up to these days.
In the past two weeks Seattle enjoyed two superb conferences covering publishing platforms for blogs an CMS systems.
http://www.wordcampseattle.com
http://www.eeroadshow.com
Twitter provides a great way to see what happened at a conference and “who said what” by searching the conference hashtag. I typically make a feed for this and posted to a Yahoo Pipe, filter as needed or combine with other feeds and then post to my Netvibes dashboard. In other situations I will create a new search in TweetDeck and cluster my “conference columns” next to each other. Then I will follow the interesting folks who I see are domain experts about the subject matter.
Try it out:
EE Road Show Tweets: http://twitter.com/EEroadshow
EE Road Show Tweets RSS: feed://twitter.com/statuses/user_timeline/26664533.rss
One of the main issues that corporations have today with social media sites such as Twitter is how to scale and manage communications.
I see a lot of similarity for these new tools to develop in the same manner as the multimedia call center technology from firms such as Cosmocom http://www.cosmocom.com . Currently these tools are in their first or second generation of development. Thus, they lack more sophisticated features such as intelligent skills based routing and multi-channel IP communications for “web calls” (chat, voice, video, collaboration).
My past experience tells me that the new “social media” communication systems in the near future will simply become subset features of large integrated CRM’s and IP contact center platforms for unified customer communications. Social media sites are just one of many customer touch points and the key to scale is integration with other corporate customer communications systems. Today, the new solutions are still very basic without much built in artificial intelligence or features to manage multilingual global communications.
The real-time social…
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Copyright 2008-2010 Tim Reha
