Invitation to TEDxSeattle Discussion, Real Time Event Synthing, February 5th, 5:30pm, Seattle

Posted by: Tim Reha | Wednesday, February 03, 2010 | 0 Comments |

Please accept this invitation to the TEDxSeattle Discussion.

TedxSeattle Discussion
February, 5th, 5:30pm-8pm
Rat and Raven (http://www.ratandraven.com), University District.
5260 University Way NE Seattle, WA 98105 - 206 524 3166
Complementary, No Registration Required.

Street parking up there on the Ave is free and available at that time.  Happy hour specials include $2 off the entire menu (bar food, mostly standard with some twists); $3 wells, $3 domestic drafts and $4 imports (and $2 PBR if that is to your taste). We have reserved the *upstairs deck* (covered year-round and heated.

As part of this discussion, I will present ideas for filming, streaming and live synthing the event using an integrated internet dashboard approach.  We will be looking for student volunteers to learn about this approach and work on the TEDxSeattle event.  If all goes well, we will pitch this work to the main TED based on our efforts here.  This presentation will go on around 6:00pm .

Filed under: Augmented Reality • Events • TEDxSeattle • Internet Dashboards • Real Time Web • Real Time Events • Social Media • Social Media Intergration • Video • Internet Video Broadcasting • Internet Video

The New Age of Digital Customer Service. Does it Scale? - Golf Ecommerce Business Tales from ‘98

Posted by: Tim Reha | Wednesday, November 18, 2009 | 0 Comments |

Are you tired of the hype out there covering obviously un-scalable first wave social media as customer service systems built using Twitter?

From my perspective, social media often becomes a customer service channel weather a company likes it or not. It is simply too easy to fire off a bitch session over Twitter at AT&T because their network is over sold and drops calls. There is a certain amount of satisfaction that your “followers” will feel your pain and can reply with their same “lack of” customer service opinions. Thus, corporations need to look at streamlined work flows, training and technology that will intelligently distribute inbound conversations and route them to the correct domain expert within the organization.

I find that the “social media” customer service tools are lacking compared to enterprise level multimedia contact centers on the market. I have to give “Frank” and his team who created “Comcast Cares” presence on Twitter http://twitter.com/comcastcares @comcastcares credit because they are trying to do a good job with first-gen tools. The…

Filed under: Ecommerce • ShopIgniter • Social Media • Enterprise Social Media Tools • Social Ecommerce • Social Media Intergration • Social Media Strategy Reviews • Social Media Tools • Social Networks • Twitter

2009 Seattle Wine Awards - Integrated Digital Marketing Case Study

Posted by: Tim Reha | Tuesday, November 10, 2009 | 0 Comments |

Dear Palm Springs Ad Federation Members,

Thank you for hosting me as your guest for the Social Media event. I wish we had more time to spend together at the event and really enjoyed the experience. Below are a few slides from my 2009 Seattle Wine Awards digital marketing and social media case study for your review. I will annotate the slides with a podcast over the weekend and will post the new information here.

Many folks asked me about how to setup streamlined work flows and the internet dashboards. I am available to help you setup your digital marketing and social media technology and services.  Please feel free to contact me via email at (JavaScript must be enabled to view this email address)

Micah Baldwin, VP Business Development at Lijit Networks Interview at Gnomedex 9.0

We discuss meshing social media with search using Lijit’s unique search engine technology.

Visit:

http://www.lijit.com
http://learntoduck.com/ - Micha’s Blog
http://www.twitter.com/micha
http://www.gnomedex.com

Filed under: Events • Gnomedex • Social Media • Social Media Intergration • Social Media Tools

Leverage Social Media for New Product Designs & Marketing

Posted by: Tim Reha | Wednesday, July 29, 2009 | 0 Comments |

There are a number of insightful blog articles that display the shift to “Social Product Design”.

In my opinion I believe that customers often hold more knowledge about a product than to the companies that create the products. Often customers will modify products with design defects to make them “work right”. In other instances, products are completely used for uses that they were unintended by the product designer. In third world countries, coke cans are twisted up into all sorts of toys since the aluminum material is flexible to be shaped and formed into new uses.

Social product design also has a side effect as a great form of marketing. In fact, both the product design and the marketing for the product may be energized by the customer. Zooppa http://www.zoopa.com is an internet startup that creates people-powered, marketing design competitions. With creativity and a small amount of programming your company could create a social product design and marketing competition with two prizes—one for the best product design and one for the best marketing creative design. Customer engagement often will unlock…

Filed under: Social Media • Social Media Intergration

Audi’s Slick Intergration of Social Media into their Website

Posted by: Tim Reha | Tuesday, July 14, 2009 | 0 Comments |

The Audi USA website has a slick social media integration using flash.

http://www.audiusa.com/us/brand/en.html

They set the stage using the notion of barrels representing diesel fuel, noting that they have clean diesel oil burning engine technology. After the introduction movie plays, the screen switches into a slick flash interface with barrels dropping. Each barrel is a different color representing connectivity to Twitter, Flickr, News (Blogs RSS), and YouTube. When you click one of the colored barrels a post from that web service is displayed in the window.

MY NOTES:  My guess is that they have a filtering system on the backend to manage each post that they allow to be featured on the website. Otherwise, there would be attempts for users to game the system with potentially damaging content.

MOBILE TEST = FAIL  I tested the site on my iPhone to see what the mobile experience was like. Here is where Audi fails. Since the site is built on Flash technology and the iPhone does not use flash, the site shows up as blank! 

SOLUTION: A solution is to use a script…

Filed under: iPhone • Social Media • Social Media Intergration • Social Media Strategy Reviews