Dear Palm Springs Ad Federation Members,
Thank you for hosting me as your guest for the Social Media event. I wish we had more time to spend together at the event and really enjoyed the experience. Below are a few slides from my 2009 Seattle Wine Awards digital marketing and social media case study for your review. I will annotate the slides with a podcast over the weekend and will post the new information here.
Many folks asked me about how to setup streamlined work flows and the internet dashboards. I am available to help you setup your digital marketing and social media technology and services. Please feel free to contact me via email at (JavaScript must be enabled to view this email address) | Share
The key to Twitter is understanding how to leverage analytics to understand your audience, their conversations and sentiment. There are a number of data points that are measurable on Twitter. I will dedicate time to cover each of the below areas in different blog posts and add new measurable metrics in the future.
-Followers
-Unfollowers
-Updates
-Page Views
-Inbound Links
-Bounce Rate
-GeoTargeting
-Click Tracking
-Re-Tweet Tracking
-Search Traffic
-Trend Analysis
-Name / Brand Mentions
There are a number of metrics and strategies to leverage for Twitter followers. Here is a short list of metrics.
-Amount of Followers
-Quality of Follower Targeting (Are they really in your target audience)
-Follower Uptake Rate Graph
-Follower Drop Off Rate Graph
A good strategy for an event like the Seattle Wine Awards is to add a lot of new followers because these folks will often look at their new followers and take a look at their profiles. I created a custom branded Twitter background with Ticket Sales information and added a link to the Twitter Profile…
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Copyright 2008-2010 Tim Reha