IAB reports “$6.4 Billion in Q3 2010 Sets New Record for Internet Advertising Revenues”
“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO, IAB. “Marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”
Source: IAB Internet Advertising Revenue Report/PwC (http://www.iab.net)
Traditionally it has been hard for big ad agencies who control massive budgets to efficiently reach mass consumer audiences with simple to execute internet advertising buys. This is because the internet has created a fragmented digital media landscape where the best inventory is sold out and the market is so fragmented it is very time consuming to build a mass market campaign…
With the rise of ubiquitous broadband, inexpensive HD cameras, HD computer monitors and customer acceptance, it is time for every organization to develop a video strategy.
According to the recent Forrester Research Report “The Forrester Wave™: US Online Video Platforms, Q4 2009 “, It is predicted that by 2013 the number of video streams will double. Today, 71% of the US online audience watches video on the Internet.
Update: 84.4% of U.S. Internet users watched at least one online video in October and the average person watched 10.8 hours of video
YouTube is the 2nd largest search engine in the world with Google Sites surpassing 10 Billion Video Views in August. TEN BILLION VIDEO VIEWS!
Update: Comscore announces nearly 28B Videos Viewed in October!
YouTube just a few weeks…
Music transcends languages and is one of the most ancient forms of human communication and culture. Even other animals like birds and organic life forms such as plants respond to music. Humans use music to make love and war as a psychological tool.
“In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music” - (Wikipedia). Today, music is big business and used by global advertising agencies to create campaigns that target people of all ages. Apple, Google, Microsoft, Sony, News Corp, Disney, Universal, Warner and EMI all have their fingers in the music business.
Since the advent of the internet and the “Napsterization” of music with digital peer-to-peer services, YouTube and portable “iPods”, the music industry is in a rapid state of convergence and change. Search engines and social media “trending” list music as a primary topic and media type that is passed around the planet at the speed of light. Thus, with rapid global changes in social behavior created by new technology and digital connectivity, bands have to react quickly to develop new music business…
The new iPhone 3GS is making waves in the personal video space with a huge 400% spike in YouTube uploads. This is in addition to the 1700% increase in YouTube mobile phone uploads in the last two quarters.
Today, video on the internet is the fasted growing communications medium of all time, faster then even social networking. The new iPhone and other smart phones with video cameras and editing capabilities will prime the pump for new forms of video marketing.
A new mobile video startup called TwitVid http://www.twitvid.com/ has a new iPhone application that enables you to post your videos to Twitter and Facebook, MySpace and YouTube right form your phone. The consumer demand for video is obvious and this should be a signal to all companies to build their video marketing operations immediately.
In a year from now we will start to see the roll out of Personal Video Projectors built into mobile phones. A Seattle based company called Microvision is launching their live of Pico Projectors this summer.
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