Universal Search Engine Strategies for Customer Acquisition

Posted by: Tim Reha | Monday, October 12, 2009 | 0 Comments | | Share

Here is a quick overview for customer acquisition using universal search engine optimization.

When people make a search query they are “grazing” or surfing information, typically on Google. Thus I will use Google for this example.

First, try this search query for “Career Counselors, Bellevue”.

Here is a visual for this search. Note that search engine results pages are dynamic and change in real-time.

The main point here is to show you how to leverage local search, website/blog, internet video and posting to directories to create multiple customer touch points as they surf the search results page. What I find is that people build a mental picture and “trust level” for your brand if you show up across universal search results. Videos are a superb way to “close the deal”…

Filed under: Search • Search Engine Optimization • Local Business Search • Video SEO • Universal Search (Video, Photos)