Music transcends languages and is one of the most ancient forms of human communication and culture. Even other animals like birds and organic life forms such as plants respond to music. Humans use music to make love and war as a psychological tool.
“In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music” - (Wikipedia). Today, music is big business and used by global advertising agencies to create campaigns that target people of all ages. Apple, Google, Microsoft, Sony, News Corp, Disney, Universal, Warner and EMI all have their fingers in the music business.
Since the advent of the internet and the “Napsterization” of music with digital peer-to-peer services, YouTube and portable “iPods”, the music industry is in a rapid state of convergence and change. Search engines and social media “trending” list music as a primary topic and media type that is passed around the planet at the speed of light. Thus, with rapid global changes in social behavior created by new technology and digital connectivity, bands have to react quickly to develop new music business…
The Audi USA website has a slick social media integration using flash.
http://www.audiusa.com/us/brand/en.html
They set the stage using the notion of barrels representing diesel fuel, noting that they have clean diesel oil burning engine technology. After the introduction movie plays, the screen switches into a slick flash interface with barrels dropping. Each barrel is a different color representing connectivity to Twitter, Flickr, News (Blogs RSS), and YouTube. When you click one of the colored barrels a post from that web service is displayed in the window.
MY NOTES: My guess is that they have a filtering system on the backend to manage each post that they allow to be featured on the website. Otherwise, there would be attempts for users to game the system with potentially damaging content.
MOBILE TEST = FAIL I tested the site on my iPhone to see what the mobile experience was like. Here is where Audi fails. Since the site is built on Flash technology and the iPhone does not use flash, the site shows up as blank!
SOLUTION: A solution is to use a script…
The new iPhone 3GS is making waves in the personal video space with a huge 400% spike in YouTube uploads. This is in addition to the 1700% increase in YouTube mobile phone uploads in the last two quarters.
Today, video on the internet is the fasted growing communications medium of all time, faster then even social networking. The new iPhone and other smart phones with video cameras and editing capabilities will prime the pump for new forms of video marketing.
A new mobile video startup called TwitVid http://www.twitvid.com/ has a new iPhone application that enables you to post your videos to Twitter and Facebook, MySpace and YouTube right form your phone. The consumer demand for video is obvious and this should be a signal to all companies to build their video marketing operations immediately.
In a year from now we will start to see the roll out of Personal Video Projectors built into mobile phones. A Seattle based company called Microvision is launching their live of Pico Projectors this summer.
| Share
P. +1 (206) 375-9500 PST, Seattle, WA, USA
Copyright 2008-2010 Tim Reha