Music transcends languages and is one of the most ancient forms of human communication and culture. Even other animals like birds and organic life forms such as plants respond to music. Humans use music to make love and war as a psychological tool.
“In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music” - (Wikipedia). Today, music is big business and used by global advertising agencies to create campaigns that target people of all ages. Apple, Google, Microsoft, Sony, News Corp, Disney, Universal, Warner and EMI all have their fingers in the music business.
Since the advent of the internet and the “Napsterization” of music with digital peer-to-peer services, YouTube and portable “iPods”, the music industry is in a rapid state of convergence and change. Search engines and social media “trending” list music as a primary topic and media type that is passed around the planet at the speed of light. Thus, with rapid global changes in social behavior created by new technology and digital connectivity, bands have to react quickly to develop new music business…
Us humans are “visual beings” and we love eye candy. That is why the news has a million scrolling text items, motion graphics and more just to keep our attention to watch the next block of commercials. We are entering a new wave of digital visual communication that merges uses real-time video software to create art in the form of a spectacle. The new technology and creativity no doubt will be harvested by global ad agencies and small creative “guerrilla / viral marketing” shops to digitally paint buildings with subliminal branding. Then the specticals will be video taped and packaged as video clips for viral web distribution across social media.
Here are a few extremely cool examples showing new digital video techniques that leverage real-time feedback systems, mapping video to surfaces and other to create a new wave of visual stimulation. The examples were curated by Peter Kirn at Create Digital Motion http://createdigitalmotion.com/ one of the top visualists blogs on the planet.
Filed under: Interfaces • Multi-Touch • Video • Digital Grafitti • Internet Video • Mapping • Video Production
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