From from 2001 to 2005 John Cook was always on my press list for Venture All Stars and Investment Forum events. Well almost always on the list, accept or the private investor pitch events where zero press were allowed due to SEC regulations.
This year I caught back up with John as he was the host for the WTIA 2010 Predictions event (I produce WTIA TV). A few weeks later at the DEMO Innovation Meet-up in Seattle, John and I decided to shot an impromptu video interview with VC and angel investor guests. Since we both travel in the same circles John invited me to collaborate to shoot TechFlash’s 1st Anniversary Party and Trival Challenge.
For the project, it was clear that TechFlash needed a birthday gift. I created a new “corporate imaging package for TechFlash that included custom branded motion graphics package with sound effects. This was used for the intros and outtros for each video. At the event Colin Christianson and I setup both a live stream and HD video studio used to interview guests at the even to tell their stories and the 2010 Outlook.
2009 TechFlash Holiday Party & Birthday Bash
…This year I partnered with the Washington Technology Industry Association (WTIA) http://www.washingtontechnology.org to help them create a digital marketing strategy and ecosystem. Then we developed an array of digital marketing tools, private label content and work flows that enable the WTIA to be efficient and consistent. Lastly, we created a customized internet marketing dashboard that centralized all of the WTIA’s social media sites, content services such as YouTube and digital marketing tools all in one place. This strategy eliminates the pain of managing the WTIA’s digital marketing ecosystem and provides them with a quick way to monitor their internet marketing efforts.
The WTIA already had a website and and a few social media and content services in place such as Twitter, Facebook and YouTube. What was missing was a strategy that created brand continuity across the WTIA’s various web services. In addition, the WTIA needed a centralized system to manage their social media presence, brand monitoring and efficient digital marketing work flows.
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Copyright 2008-2009 Tim Reha