We live in technologically exciting times at the inflection point where inexpensive computers meet professional quality, consumer priced HD video cameras and smart phones. The economy has killed off old business models that were more or less not very customer centric. Now the customer has the power and word of mouth is king. Social networks such as Facebook are growing by 500,000 members daily and the largest growth segment is people over 30 years old. In-Stat forecasts by 2012, 90% of US households will have access to broadband with 94% of those people watching online video. The internet is the medium and syndication system with mobile phones fast becoming our main computer and interface. This new consumer mindset and use of technology means that slow moving traditional sales and marketing teams need to be retrained or replaced. Do you have your direct sales and digital marketing operations in place?

My goal with this website, blog posts and videos are to provide you with services, resources and knowledge to get in front of the direct to consumer, digital sales and marketing wave. There is a lot of noise and hype out there right now, so I want to help you make the right chess moves that deliver rapid return on investment with real-time results. This means first that I am here to listen to your needs, how your business model works and how you want to innovate to gain an advantage when the economy comes back in Q1 or Q2 2010.

I have put together all of my experience in internet marketing since 1993 into developing an integrated approach to drive your direct digital sales, marketing and branding building operations. Most recently, I worked with the Seattle Wine Awards to create a new media marketing strategy that ties together search engine optimization, internet video, social media and real time events with an internet dashboard that shows results as they happen.